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Position Name: Events Marketing Manager
Company: Nikon Inc.
Location: Melville, NY
Code: 2368

The Events Marketing Manager is responsible for planning, executing, and managing various events and experiences focused on enhancing brand visibility and customer engagement. They will collaborate with internal teams and agency partners to create a variety of brand experiences including photo walks, educational workshops and panel events, smaller influencer events and large-scale brand experiences. The ideal Events Marketing Manager will balance creativity, execution, and analytical rigor, ideating and executing events and monitoring their performance along our event KPIs.

ESSENTIAL FUNCTIONS AND AREAS OF RESPONSIBILITY:

• Lead, in collaboration with Sr. Manager and experiential agency the US event strategy and implementation for all in person events, working to bring to life the brand’s vision
• Develop and implement an annual events strategy in alignment with the brand’s goals and marketing moments.
• Collaborate with internal departments to develop understanding of overarching objectives and how each event supports the overall business.
• Drive the end-to-end event process from initial strategy to event ideation and execution.
• Full event production management including: vendors and venues, location services, run of show, audio, visual, builds, installations, food & beverage, stage running, staffing, call sheets, releases, and more
• Oversee event logistics, including registration and attendee tracking, presentation and materials support, pre- and post-event evaluations, and reporting
• Manage the selection and booking of technical and production requirements with external vendors
• Work closely with the marketing and communications team to promote events, develop materials, and engage target audiences
• Act as central point of contact for documenting, tracking and reporting on performance for all company events including those hosted by Marketing, Communications, Sales and NPS
• Continuously evaluate the effectiveness of event strategies and initiatives, leveraging data and feedback to refine approaches and improve outcomes.
• Recommend new event marketing initiatives that best support brand marketing and product marketing goals.
• Stay up to date on experiential and event marketing industry trends and best practices.
• Stay up to date on competitor events strategy to ensure Nikon is staying relevant and providing event experiences that set our brand apart in the imaging industry
• Meticulously own, manage and optimize events budget delivering high-quality experiences within allocated resources
• Consider and propose appropriate opportunities to engage new audiences through the events program.
• Manage the onsite execution of the event
• Develop scaled frameworks to guide local/regional teams in executing standardized events in their local markets

Ancillary responsibilities:

• All other duties as required or needed.

                             
KNOWLEDGE, SKILLS & ABILITIES:

• 5-7 years’ experience in events marketing management. Consumer electronics industry experience preferred.
• Knowledge of experiential marketing principles and strategies.
• Familiarity with budget management and financial reporting.
• Creative problem-solving skills and the ability to adapt to changing circumstances.
• Must be willing to learn and become a subject matter expert in imaging products
• Willingness to travel to various event locations, throughout the year (Approximately 25% or more)
• A curious, self-starter with a love for learning, thoughtful and collaborative spirit, and a desire to create a positive brand experience.
• Ability to build and manage trusting, communicative and successful relationships with internal and external stakeholders.
• Excellent organizational skills, attention to detail, and ability to manage event logistics and operations effectively.
• Inclusive thinker who promotes diversity 
• Experience managing agency partners and vendors
• Excellent organizational skills and professionalism—can manage multiple priorities in a dynamic work environment, adapt projects and workflows as needed, anticipate challenges, and proactively keep key stakeholders informed.

 

Nikon Inc. is an Equal Opportunity Employer

Reasonable accommodations may be made to enable individuals to successfully perform the essential function of the position.

Please email your resume to [email protected] and identify Code: 2368

Nikon is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting Nikon’s Department of Human Resources at (631) 547-4254 or at [email protected].

Compensation depends on a variety of factors including but not limited to; knowledge, skills, experience, education and location. The range for this position is $85,000-$120,000 annually.