NIKON AND GASTON LUGA UNVEIL SECOND COLLABORATION: A NEW CROSSBODY BAG MADE FOR CREATORS

Nikon Inc. is thrilled to announce the retail availability of the new Nikon Z50II, along with the second collaboration with lifestyle brand Gaston Luga, a backpack and accessory brand renowned for its high-quality, functional products, to launch the new Gaston Luga GL X NIKON Splash Crossbody Bag. Additionally, as a limited-time exclusive, starting December 2, customers who purchase a Nikon Z50II will receive the bag for free, creating a complementary combination of timeless design and modern functionality.

With a shared passion for meticulous craftsmanship and an unwavering attention to detail, this collaboration between Nikon and Gaston Luga delves into the artistry found in creation; empowering individuals to discover themselves on the journey of creation, exemplifying how "life is a work of art." 

From December 2, 2024 to March 31, 2025 or until supplies last, customers who purchase a Nikon Z50II, Z50II 16-50mm Lens Kit or Z50II Two Lens Kit will receive the GL X NIKON Splash Crossbody Bag for free. Terms and conditions will apply.

Collaboration Complements Nikon’s New Z50II
At the heart of Nikon’s Z50II lies a realm of unparalleled possibilities. This camera is the lifestyle accessory for those who seek innovative creative features like film-inspired looks and easy sharing, giving the freedom to capture the feeling of a fleeting moment, or convey core memories with brilliant colors that are uniquely you. 

Features of the Nikon Z50II

• 20.9-megapixel APS-C/ DX format sensor lets you capture high-quality photos and videos, with gorgeous colors and amazing low-light ability.
• Dedicated Picture Control button allows for one-touch access to inspiring color presets, Imaging Recipes and custom Flexible Picture Controls, all in real-time.
• EXPEED 7 image processing engine gives users access to powerful features and performance, including an advanced AF system with subject detection and 3D Tracking.
• Bright electronic viewfinder at 1000 cd/m2 (nits), is roughly twice as bright as the one built into the Nikon Z50, allowing users to easily check focus and compose even on the brightest of days.
• Rapid photo burst shooting with up to 30 fps with electronic shutter, or up to 11 fps with the mechanical shutter. 
• 4K footage that’s oversampled2 from 5.6K for rich and beautiful details. The camera records in various frame rates and resolutions up to 4K60p, delivering colorful and sharp video with high-quality audio.
• Features a Pre-Release Capture function capable of recording images buffered up to one second before the shutter-release button is fully pressed.
• Excellent low light capability produces sharp photos in minimal light with less grain thanks to a wide ISO range from 100–51,2003.
• Features made for all types of video content creators, such as N-LOG recording, product review mode, waveform monitor, microphone and headphone jacks.
• Built-in flash is useful in backlit situations as a fill-flash or in dark surroundings.
• An illuminated REC lamp (tally light) notifies the user and the subject when video recording is in progress.
• Support for USB streaming (UVC/UAC) allows plug-and-play connectivity for online meetings and live video streaming by simply connecting the camera to a computer or smartphone.
• Equipped with a large and clear 3.2-inch vari-angle monitor with a touch screen for intuitive operation and recording yourself and others.

Launch of All-New Specially Designed GL X NIKON Splash Crossbody Bag
The all-new specially designed Splash Crossbody Bag by Gaston Luga is meticulously crafted to cater to the needs of content creators. The crossbody bag is constructed of premium, water-resistant material and offers excellent protection for one’s camera and equipment, ensuring effortless organization with its thoughtfully designed compartments. With its uncompromising style and functionality, the crossbody bag serves as the perfect companion for every creator’s artistic journey — allowing for seamless everyday carry of a compact camera to capture every important moment.

Price and Availability
The new Nikon Z50II is available today for a suggested retail price of $909.95* for the body only. The crossbody bag promotion applies to the kit configurations after December 2, including the NIKKOR Z 16-50mm f/3.5-5.6 VR lens for $1049.95* SRP, or a two-lens kit with the 16-50mm and 50-250mm f/4.5-6.3 VR lenses for $1299.95* SRP.

About Gaston Luga
Founded in Stockholm, Gaston Luga is a lifestyle brand that artfully blends form and functionality, curating everyday essentials with a distinct aesthetic touch. By meticulously designing products tailored to the urban environment, they offer a harmonious balance of functionality, durability, and timeless style. Gaston Luga remains unwavering in their commitment to sustainability, ensuring their ethically sourced and environmentally friendly creations empower both people and planet. Learn more: https://gastonluga.com/

About Nikon 
Nikon Inc. is a world leader in digital imaging, precision optics and technologies for photo and video capture; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables visual storytelling and content creation. Nikon Inc. distributes consumer and professional Z Series mirrorless cameras, digital SLR cameras, a vast array of NIKKOR and NIKKOR Z lenses, Speedlights and system accessories, Nikon COOLPIX® compact digital cameras and Nikon software products. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers and visual storytellers to the Web's most comprehensive learning and sharing communities. Connect with Nikon on Facebook, X, YouTube, Instagram, TikTok and Threads.

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Specifications, equipment, and release dates are subject to change without any notice or obligation on the part of the manufacturer.

1.Free GL X NIKON Splash Crossbody Bag offer applies to the purchase of a new Nikon Z50II camera or new Nikon Z50II camera kit by participating Nikon Authorized Dealers and Nikon Store retail customers only.  Receive one (1) free GL X NIKON Splash Crossbody Bag for each new Nikon Z50II camera or new Nikon Z50II camera kit purchased from a Nikon Authorized Dealer or Nikon Store during the dates of validity of the offer.  Offer is subject to applicable taxes and shipping charges, if any, and is available to Nikon Authorized Dealers and Nikon Store retail customers only. Product availability is subject to Nikon Authorized Dealers and Nikon Store inventory and may be limited. Offer may be discontinued at Nikon Store's sole discretion. Offer is subject to all applicable Nikon Store Terms and Conditions of Sale. Offer valid December 2, 2024 at 12:00 A.M. ET until March 31, 2025 at 11:59 P.M. ET to Nikon Authorized Dealers and Nikon Store retail customers only.  Limit one (1) free GL X NIKON Splash Crossbody Bag per participating new Nikon Z50II camera or new Nikon Z50II camera kit purchased.  Offer valid only in the 50 United States and the District of Columbia. Offer not valid on previous purchases. Void where prohibited by law.  Free GL X NIKON Splash Crossbody Bag with purchase of a new Nikon Z50II camera or new Nikon Z50II camera kit offer does not apply to any used, refurbished or reconditioned products or product combinations. Actual selling offer is determined by each dealer at the time of sale. Void where prohibited.

2. 4K UHD/60p, 30p, 25p, 24p recording is only available at an image area setting of [DX].
3. The maximum standard sensitivity for video recording is ISO 25600.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.