TRADE UP TO NIKON Z 5 WITH INTRODUCTORY $100 BONUS OFFER

Today, Nikon Inc. announced an introductory trade-in offer for those ready to experience Nikon’s new entry level full-frame mirrorless camera, the Nikon Z 5. The Nikon Z 5 is a feature-packed mirrorless camera designed for those ready to start their full frame journey and unlock their creative potential.

The Z 5 is scheduled to be available to customers starting on August 27. To coincide with this release, an introductory trade-in offer is now available through Sunday, September 27, 2020. Consumers can easily upgrade to the Nikon Z mirrorless camera system by trading-in any working camera from any brand, and save $100 on the new Nikon Z 5 in addition to your camera’s trade-in value.*

This introductory offer is retroactively valid for customers who have already pre-ordered, as well as new pre-orders / orders of the camera body or additional lens kit configurations at Nikon authorized dealers or through the Nikon Store. For more information about the Trade Up to the Z program, including full terms and conditions, please visit nikonusa.com/ztradeup.

The recently announced Nikon Z 5 includes sophisticated features inherited from the award-winning Z 7 and Z 6 and Nikon’s next generation Z mount at an unprecedented value. With an incredibly robust feature set, including a 24.3-megapixel Full Frame sensor, dual memory card slots, in-camera vibration reduction (VR) image stabilization, 4K UHD video and the perfect balance of seamless automation and full manual controls, creators can effortlessly capture and share their artistic passions, travel adventures and so much more. 

The high-performance AF system easily locks onto and tracks subjects throughout the frame, while also offering Eye-Detection AF for humans, cats, and dogs. When paired with the new ultra-compact NIKKOR Z 24-50mm f/4-6.3 lens, the Z 5 is the ideal companion to document it all, from street-side portraits to epic landscapes.

For more information about the latest Nikon products, including the new Nikon Z 5, please visit www.nikonusa.com.

About Nikon 

Nikon Inc. is a world leader in digital imaging, precision optics and photo and video capture technologies; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enable visual storytelling and content creation. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories, Nikon COOLPIX® compact digital cameras and Nikon software products, as well as the revolutionary Nikon Z series of mirrorless cameras and NIKKOR Z lenses, which achieve a new dimension in optical performance. In 2018, Nikon Corporation, the parent company of Nikon Inc., announced the production of 110 million NIKKOR lenses, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers and visual storytellers to the Web's most comprehensive learning and sharing communities. Connect with Nikon on Facebook, Twitter, YouTube, Instagram, Vimeo and Flickr.

 *: Participating Nikon Authorized Dealers will add $100.00 for a Z 5 Camera to the trade-in amount given by the Dealer to a consumer purchaser for the trade-in of one operating camera when purchasing one new Nikon Z 5 Camera from the Dealer during the period of August 27, 2020 through September 27, 2020. Preorders taken by the Dealer and delivered and sold during the period of August 27, 2020 through September 27, 2020 will also qualify under this Z 5 trade-in Promotion as long as the same otherwise complies with the terms and conditions of this Promotion.  Dealer determines its trade-in amount in its sole discretion and Dealer’s trade-in amount may vary according to condition and age of trade-in.  To be eligible for $100.00 added amount, both the Dealer’s trade-in amount and $100.00 added amount must be applied to the purchase price of a consumer’s purchase of a new Nikon Z 5 Camera.  $100.00 added amount is not a cash equivalent, may not be redeemed for cash, and is available only for the purchase of a new Nikon Z 5 Camera at the time of trade-in.  $100.00 added amount is cancelled and forfeited if the Nikon Z 5 Camera is returned for any reason or cause whatsoever.  Operating trade-in camera must be surrendered at the time of trade-in (for online transactions, physical receipt by the Dealer or written or electronic notification from the carrier is considered an act of surrender).  $100.00 added amount can be applied toward the purchase of one new Nikon Z 5 Camera only.  Multiple $100.00 added amounts cannot be applied towards the purchase of the same Nikon Z 5 Camera.  Nikon Z 5 Camera purchase must be simultaneous with trade-in of the operating trade-in camera.  There is no responsibility whatsoever on the part of Nikon and its Dealers for any images stored in a traded-in camera memory or memory card left in a traded-in camera. Product availability is subject to Dealer’s inventory and may be limited. For additional terms details, and please visit nikonusa.com/ztradeup

All Nikon products include Nikon Inc. limited warranty. Images are for illustrative purposes only. All Nikon trademarks are trademarks of Nikon Corporation. Nikon Authorized Dealers set their own selling prices, which may vary. Nikon is not responsible for typographical errors.