Now Is The Time To Upgrade With Nikon's New D780 "Trade Up" Program

Today, Nikon Inc. announced a limited time trade-in program that makes it easy to step up to the Nikon D780, Nikon’s latest full-frame DSLR. The D780 is a new kind of DSLR camera that harnesses both Nikon’s legacy in DSLR expertise and new innovative mirrorless technology to offer an unbeatable combination of versatility and agility for both photographers and videographers.

Trade in any working camera, from any brand, starting Monday, February 3 through Sunday, March 29, 2020, and save $300 on the much-anticipated Nikon D780, in addition to your camera’s trade-in value.* The limited time offer is valid for both the camera body-only and lens kit configurations at Nikon authorized dealers or through the Nikon Store. Consumers who already ordered or pre-ordered a D780 through a participating retailer can also retroactively participate. For more information about the Trade Up to the D780 Program, including full terms and conditions, please visit nikonusa.com/D780tradeup.

The recently announced Nikon D780 breaks boundaries of what’s possible in a DSLR camera; it’s a capable companion that’s equally at home in the hands of an enthusiast, pro photographer or content creator. Whether capturing landscapes, weddings, astro-landscapes, sports or as part of a production in 4K UHD, the D780 combines the best of the renowned reliability of Nikon’s legendary DSLR cameras with the innovative AF technology of the new mirrorless Z series to be the best of both worlds. While retaining the benefits of a DSLR such as extended battery life and an optical viewfinder, the D780 adds advanced autofocus capabilities for video and live view, silent shooting and extensive new video features, to exceed expectations for any creative endeavor.

For more information about the latest Nikon products, including the new Nikon D780, please visit www.nikonusa.com.

About Nikon 

Nikon Inc. is a world leader in digital imaging, precision optics and photo and video capture technologies; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enable visual storytelling and content creation. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories, Nikon COOLPIX® compact digital cameras and Nikon software products, as well as the revolutionary Nikon Z series of mirrorless cameras and NIKKOR Z lenses, which achieve a new dimension in optical performance. In 2018, Nikon Corporation, the parent company of Nikon Inc., announced the production of 110 million NIKKOR lenses, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers and visual storytellers to the Web's most comprehensive learning and sharing communities. Connect with Nikon on Facebook, Twitter, YouTube, Instagram, Vimeo and Flickr.

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*Participating Nikon Authorized Dealers will add $300.00 for a D780 Camera to the trade-in amount given by the Dealer to a consumer purchaser for the trade-in of one operating camera when purchasing one new Nikon D780 Camera from the Dealer during the period of February 3, 2020 at 12:00 A.M. ET through March 29, 2020 at 11:59 P.M. ET.  A D780 sold and delivered by participating Dealers between January 23, 2020 through February 2, 2020 will also qualify under this promotion for the $300 added amount as long as the same otherwise complies with the terms and conditions of this promotion.  Product availability is subject to Dealer’s inventory and may be limited.  For additional terms details, and please visit nikonusa.com/D780tradeup.

All Nikon products include Nikon Inc. limited warranty. Images are for illustrative purposes only. All Nikon trademarks are trademarks of Nikon Corporation. Nikon Authorized Dealers set their own selling prices, which may vary. Nikon is not responsible for typographical errors.