The 2006 Nikon Coolpix Pride and Joy Baby Photo Contest Will Reward One Lucky Baby With a $25,000 US Savings Bond

MELVILLE, N.Y. —

Attention moms, dads, grandparents, aunts and uncles! If your bouncing baby is the "pride and joy" of your family, then they have a chance at being selected as the 2006 Nikon Coolpix Pride and Joy Baby. One lucky baby will win a $25,000 US Savings Bond toward their future college education and an appearance in a Nikon advertorial in LIFE magazine, while all the finalists will take home great digital camera prize packages, all courtesy of Nikon. Beginning October 17, 2005, photos of your "pride and joy" can be submitted on the Web at http://www.prideandjoybaby.com where you will also find photography information and photo tips on taking great pictures of your baby.

"Parents take an incredible number of pictures of their children as babies and a lot of these pictures are more precious than anything that could be captured by a professional," said Lisa Baxt, Communications Manager, Nikon Inc. "Our contest gives parents the opportunity to show off their beautiful babies and possibly put some savings away for college."

Our Pride and Joy Partners

The Nikon Coolpix Pride and Joy Baby Contest is proud to continue its partnership with the Starlight Starbright Children's Foundation. Nikon selected Starlight Starbright, a nonprofit organization that creates products and programs to help children living with a serious illness to better manage their disease and enjoy a better quality of life, because of their vision and commitment to this worthy cause. Each and every entry submitted to the contest will directly contribute to Starlight Starbright as $5 of the $9.95 entry fee will be donated to aid in funding the work the organization conducts on a daily basis to help thousands of children and their families.

Information on the contest and a full-color brochure with great everyday photo tips from professionals can be found in more than two-thirds of the Best Buy locations throughout the country. Best Buy, a contest partner and supporter, will also feature a "Pride and Joy" video display accompanying its expansive in-store digital camera selection.

The contest can also be seen in the pages of LIFE magazine. LIFE has long been known for incredible pictures so the magazine makes a perfect partnership for the nationwide baby search. This year's winning baby will be featured in a Nikon advertorial within the weekly magazine upon conclusion of the contest.

Nikon Coolpix Pride and Joy Baby Photo Contest Details

With established success over the last two years, Nikon will look for fantastic photos of adorable babies, up to 36 months-old in its third annual Photo Contest. Families interested in entering their "pride and joy" in the Nikon Coolpix Pride and Joy Baby Photo Contest should log onto http://www.prideandjoybaby.com for an online entry form and submissions. All baby photo entries must be submitted and received by December 31, 2005 for consideration.

About Nikon

Nikon...If the picture matters, the camera matters(TM). Nikon Inc. is the world leader in precision optics, 35mm and digital imaging technology and is recognized worldwide for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital and 35mm film SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; 35mm compact cameras; Nikonos(R) underwater photographic systems; and Nikon sports and recreational optics. Through the Nikon Spirit Initiative(TM) the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic
organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.