NIKON TEAMS WITH DESIGNER ZAC POSEN TO CREATE AN EXCLUSIVE LIMITED EDITION COOLPIX CAMERA ACCESSORY

Nikon is at the intersection of high fashion and high-technology this fall with a new partnership to provide a stunning look for style conscious and tech savvy digital camera users. Nikon and Zac Posen, House of Z, LLC, announce the creation of an Exclusive Limited Edition Zac Posen COOLPIX Camera Accessory. Nikon COOLPIX users can now carry their digital camera in a fashionable yet functional camera accessory.

"As a style-focused brand, we are constantly looking for new ways to accommodate the image-savvy consumer. We are thrilled to have the opportunity to work with Zac Posen, a celebrated and talented designer," said Lisa Baxt, senior communications manager, for Nikon, Inc. "This partnership is based on our admiration of his creative talent, his love for Nikon and how his fashion line plays well with the stylish design of the COOLPIX Style Series cameras."

Posen's inspiration came from his current Fall 2006 clothing and hand bag collection with the look and feel of vintage camera cases. The COOLPIX Camera Accessory is made with luxurious Italian leathers which provide stylish durability and complement Posen"s current collection. Posen's signature Z rivets complete the piece as a beautiful accent.

"I've partnered with Nikon because I believe two brands have synergy and both appeal to customers with high expectations for quality and design," said Posen. "Working closely with Nikon has given me the opportunity to create a spectacular accessory for an equally stunning digital camera."

The Zac Posen COOLPIX Camera Accessory will be available beginning October 13th on StunningNikon.com. The limited time, exclusive product will be available to Nikon COOLPIX users only. The accessory was designed for the new line-up of Nikon's COOLPIX Style series digital cameras, including the new COOLPIX S7c and S9. These cameras are stylish, edgy and combine high-quality imaging performance with impressive photo sharing technology, like the S7c's ability to email images from the camera.

For more information about the Nikon and Zac Posen partnership and to secure one of these great looking accessories, visit StunningNikon.com.

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.