September 20, 2007
NIKON SPONSORS “AMERICA AT HOMEâ€: PROJECT TO CAPTURE MILLIONS OF PICTURES THAT DEFINE LIFE AT HOME IN AMERICA
MELVILLE, NY —
Nikon today announced its sponsorship of America at Home - one of the most ambitious projects ever undertaken to document and photograph the most important place in Americans' lives: Home. Starting this week, 100 of the world's preeminent photojournalists and millions of amateur photographers will fan out around the United States to capture pictures of their life at home. Nikon, in association with FotoNation.net, will provide 100 COOLPIX S51c Wi-Fi enabled digital cameras to photographers, allowing them to easily shoot and send their pictures wirelessly from wherever they may be.
"Nikon is excited to be a part of such a momentous project, and provide professional photographers with an easy way to share their vision," says Bill Giordano, general manager for Marketing, COOLPIX, Nikon Inc. "The COOLPIX S51c is the ideal digital camera for this remarkable project because of its wireless sharing ability and high image quality. This camera will help ensure that we can share our concept of home with future generations."
America at Home is produced by former Time, Life and National Geographic photographer Rick Smolan in partnership with IKEA. In the past, Smolan and his team of renowned magazine and newspaper photo editors have successfully produced such notable projects as A Day in the Life of America: America 24/7, 24 Hours in Cyberspace, and One Digital Day.
Nikon's 8.1 megapixel COOLPIX S51c digital camera lets users take stunning photos and share them instantly via a Wi-Fi hotspot, allowing them to email pictures directly from the camera or upload them to Nikon's "my Picturetown" on-line photo sharing website. The camera features a 3x Nikkor optical zoom lens and a bright 3-inch LCD screen, so users can compose and share images with ease. The S51c also has features that help the user to take better pictures like advanced face detection for in-focus smiles and VR image stabilization to reduce the chance of taking a blurry photo.
For more information about the America at Home project visit www.MyAmericaAtHome.com. For more information about the Nikon COOLPIX S51c and my Picturetown service visit www.nikonusa.com.
About myPicturetown.com
Nikon COOLPIX s51c owners can utilize myPicturetown.com to store up to 2GB of images and movies, providing a valuable back-up to memory card storage. Nikon s51c users are also able to access myPicturetown.com from their computers and Blackberry® devices, providing instant access to their images anytime, anywhere. For more information, see www.myPicturetown.com.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.
"Nikon is excited to be a part of such a momentous project, and provide professional photographers with an easy way to share their vision," says Bill Giordano, general manager for Marketing, COOLPIX, Nikon Inc. "The COOLPIX S51c is the ideal digital camera for this remarkable project because of its wireless sharing ability and high image quality. This camera will help ensure that we can share our concept of home with future generations."
America at Home is produced by former Time, Life and National Geographic photographer Rick Smolan in partnership with IKEA. In the past, Smolan and his team of renowned magazine and newspaper photo editors have successfully produced such notable projects as A Day in the Life of America: America 24/7, 24 Hours in Cyberspace, and One Digital Day.
Nikon's 8.1 megapixel COOLPIX S51c digital camera lets users take stunning photos and share them instantly via a Wi-Fi hotspot, allowing them to email pictures directly from the camera or upload them to Nikon's "my Picturetown" on-line photo sharing website. The camera features a 3x Nikkor optical zoom lens and a bright 3-inch LCD screen, so users can compose and share images with ease. The S51c also has features that help the user to take better pictures like advanced face detection for in-focus smiles and VR image stabilization to reduce the chance of taking a blurry photo.
For more information about the America at Home project visit www.MyAmericaAtHome.com. For more information about the Nikon COOLPIX S51c and my Picturetown service visit www.nikonusa.com.
About myPicturetown.com
Nikon COOLPIX s51c owners can utilize myPicturetown.com to store up to 2GB of images and movies, providing a valuable back-up to memory card storage. Nikon s51c users are also able to access myPicturetown.com from their computers and Blackberry® devices, providing instant access to their images anytime, anywhere. For more information, see www.myPicturetown.com.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.