October 14, 2008
NIKON D SERIES DIGITAL SLR CAMERAS RECEIVES J.D. POWER AND ASSOCIATES AWARD TWO YEARS IN A ROW FOR CUSTOMER SATISFACTION
MELVILLE, N.Y. —
For the second consecutive year, Nikon D Series Cameras rank "Highest in Customer Satisfaction with Digital SLR cameras," according to the latest "J.D. Power and Associates 2008 Digital Camera Usage and Satisfaction Study." On a 1,000-point scale, Nikon's D Series digital SLR cameras scored 823 index points, making them among the highest-ranked products in the D-SLR camera category. The Nikon D Series, which ranked in a tie this year, performed particularly well with consumers in the areas of performance, ease of operation, and appearance and styling.
"This study represents the collective voice of consumers who are reporting on personal experience with their digital SLR camera in the real world, and not in a lab. To receive this honor in both 2007 and 2008 reinforces Nikon's commitment to creating cameras that deliver superior image quality, ease-of-use and unmatched performance," said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. "It is Nikon's goal to provide the best photographic experience, whether the consumer is a seasoned professional photographer, passionate enthusiast or first-time D-SLR user. As the only camera manufacturer to receive this prestigious ranking in the D-SLR category two years in a row, we are reminded of our dedication to deliver cameras that exceed our customers' expectations."
Nikon's popular D series digital SLR cameras include such models as the D40x, D60 and the recently introduced D90, which is the worlds first D-SLR with HD Movie recording capabilities. Professional photographers and enthusiasts have come to rely on models such as D3, D300, the recently introduced D700 digital SLR cameras due to their unparalleled image quality and dependability. Nikon digital SLR cameras are engineered for use with nearly 60 world-renowned NIKKOR lenses and a host of other Nikon system accessories including Nikon Speedlight flashes and Nikon Capture NX 2 image editing software.
The "J.D. Power and Associates 2008 Digital Camera Usage and Satisfaction Study" is based on the collective input of more than 8,000 consumers who purchased a digital camera between April 2007 and March 2008.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as "Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008." according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
Nikon D Series received the highest numerical score among digital SLR cameras in the proprietary J.D. Power and Associates 2007-2008 Digital Camera Usage and Satisfaction StudiesSM, tied in 2008. 2008 study based on 8,099 total responses measuring 8 product lines and measures opinions of consumers who purchased a digital camera in the previous 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed in June-July 2008. Your experiences may vary. Visit jdpower.com
"This study represents the collective voice of consumers who are reporting on personal experience with their digital SLR camera in the real world, and not in a lab. To receive this honor in both 2007 and 2008 reinforces Nikon's commitment to creating cameras that deliver superior image quality, ease-of-use and unmatched performance," said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. "It is Nikon's goal to provide the best photographic experience, whether the consumer is a seasoned professional photographer, passionate enthusiast or first-time D-SLR user. As the only camera manufacturer to receive this prestigious ranking in the D-SLR category two years in a row, we are reminded of our dedication to deliver cameras that exceed our customers' expectations."
Nikon's popular D series digital SLR cameras include such models as the D40x, D60 and the recently introduced D90, which is the worlds first D-SLR with HD Movie recording capabilities. Professional photographers and enthusiasts have come to rely on models such as D3, D300, the recently introduced D700 digital SLR cameras due to their unparalleled image quality and dependability. Nikon digital SLR cameras are engineered for use with nearly 60 world-renowned NIKKOR lenses and a host of other Nikon system accessories including Nikon Speedlight flashes and Nikon Capture NX 2 image editing software.
The "J.D. Power and Associates 2008 Digital Camera Usage and Satisfaction Study" is based on the collective input of more than 8,000 consumers who purchased a digital camera between April 2007 and March 2008.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as "Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008." according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
Nikon D Series received the highest numerical score among digital SLR cameras in the proprietary J.D. Power and Associates 2007-2008 Digital Camera Usage and Satisfaction StudiesSM, tied in 2008. 2008 study based on 8,099 total responses measuring 8 product lines and measures opinions of consumers who purchased a digital camera in the previous 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed in June-July 2008. Your experiences may vary. Visit jdpower.com