April 24, 2024
Nikon Becomes Official Rangefinder of the LPGA and LET
Nikon to provide COOLSHOT rangefinders to all active athletes across both Tours
MELVILLE, N.Y. and DAYTONA BEACH, Fla., —
The Ladies Professional Golf Association (LPGA) and Ladies European Tour (LET) proudly announce a new multi-year partnership with Nikon Inc., a leader in imaging products, optics, precision equipment and instruments.
Nikon's COOLSHOT Rangefinders will become the Official Rangefinders of both Tours, offering precision optical devices designed to deliver unparalleled accuracy in distance measurement. With cutting-edge technology and sleek design, Nikon Rangefinders promise superior performance in diverse scenarios, blending precision, innovation, and durability seamlessly to empower confident decision-making during play.
“To Nikon, this is more than a partnership – it’s a fantastic opportunity to support a diverse group of amazing and talented athletes, who can use our optics and rangefinders to take their already impressive game even further,” said Naoki Onozato, President and CEO, Nikon Inc. “We can’t wait to see how these tours grow and thrive in the future, and we are proud to be a part of it.”
As part of the partnership, LPGA and LET players will receive Nikon Rangefinders for use during competition and practice, with the rangefinders featuring a special competition mode to comply with the Rules of Golf. Nikon's commitment underscores its dedication to equipping athletes with the tools necessary for success at the highest level.
“We are so thrilled to announce Nikon as our newest official partner, providing high quality equipment that supports the success of our athletes,” said LPGA Chief Sales and Partnerships Officer Nicole Metzger. “This partnership directly benefits our athletes by providing them with top-of-the-line equipment that enhances their performance and confidence on the course. We are constantly looking to work with corporations like Nikon who share our dedication to growing and elevating the sport and empowering female athletes worldwide.”
Rangefinders were first allowed in LPGA Tour competition at the 2021 KPMG Women’s PGA Championship, with athletes now permitted to use rangefinder technology at most LPGA Tour and LET events. The Epson Tour and LET Access Series have permitted usage of rangefinders in competition since 2020.
“We are excited to welcome Nikon to the LET family as the Official Rangefinder to the Tour for the next two years,” said Fiona Harold, Commercial Director of the LET. “It’s key for us that we align with partners who support our objectives, and this is a great example of that. Nikon’s investment means our players will benefit from using the best equipment to enable them to excel on the golf course. Their commitment to partnering with both the LET and the LPGA shows the value they place on supporting elite female golfers competing across the globe. We are really looking forward to working with them.”
For more information and to explore the products offered by the Nikon, visit NikonUSA.com.
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About Nikon
Nikon Inc. is the U.S. distributor of Nikon Sports and Recreational Optics including premium binoculars, fieldscopes and laser rangefinders; products expertly engineered from Nikon’s vast experience as the global leader in precision optics. Nikon is renowned for setting new standards in product design and performance for an award-winning array of consumer and professional equipment for video and image capture, including the revolutionary Nikon Z series mirrorless cameras, D-SLR cameras, NIKKOR optics, Speedlights and COOLPIX® compact digital cameras. For more information on Nikon's full line of recreational optics, please visit us online or dial (800) NIKON-US. Connect with Nikon Outdoors on Facebook and Instagram and Nikon Golf on Facebook and Instagram.
About the LPGA
The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose members now represent more than 60 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world. LPGA aims to use its unique platform to inspire, transform and advance opportunities for girls and women, on and off the golf course.
Follow the LPGA online at www.LPGA.com and on its mobile apps. Join the social conversation on Facebook, X (formerly known as Twitter), Instagram and YouTube.
About the LPGA Tour
The LPGA Tour is the world’s leading competitive destination for the best female professional golfers in the world. The Tour hosts more than 30 annual events across 10 countries for over 200 Active Players, awarding total prize funds exceeding $120 million and reaching television audiences in more than 220 countries. Follow the LPGA Tour on its U.S. television home, Golf Channel.
About the Ladies European Tour
The LET inspires women and girls to pursue their passion and realise their potential through the game of golf.
At our core, we aim to build and deliver an extensive competitive schedule of events to enable our strong, energetic, proud and confident players to compete at the highest level, pursue their dreams and lead by example.
Our diverse and multicultural membership of 402 professional golfers represents as many as 43 countries. We are a global tour with roots in Europe. We aim to entertain and excite, but also to enhance health and quality of life, as a responsible, committed and respectful partner.
Inspiring – our players are inspiring role models to follow and encourage others to pursue their own dreams.
Passionate – we are driven by a passion to perform to our full potential and get better every day. It’s not just about the money or the glory, but a true love for the game.
Committed – we are fiercely committed to continuous improvement and recognise the grit that it takes to achieve long-term goals.
2024 marks the 46th season of golf tournaments since the professional tour was founded in November 1978. This year’s schedule includes 31 events in 20 different countries and a prize fund of at least €34 million.
The LET Access Series is the official development tour of the LET, formed to give players an opportunity to compete and progress onto the LET and achieve their dreams in professional golf.
Follow the LET throughout the 2024 season on ladieseuropeantour.com and on our socials – @LETgolf on Instagram, TikTok and X, and Ladies European Tour on YouTube and Facebook
Media Contact
J.D. Sterba (LPGA), Director, Public Relations & Executive Communications
[email protected]
Nicola Kenton, Media Official
[email protected]
Geoff Coalter, Manager, Communications Strategy and PR, Nikon Inc.