April 1, 2009
NIKON NAMES JAY ADVERTISING AND VIC PRODUCTIONS AS AGENCIES OF RECORD FOR RETAIL COMMUNICATIONS PROGRAM
MELVILLE, N.Y. —
Today, Nikon Inc. announced Jay Advertising, Inc. (www.jayadvertising.com) a division of McCann Worldgroup in The Interpublic Group of Companies, and VIC Productions, formerly Visual Impact Communications (www.vicomm.net) as agencies of record for Nikon's retail communications program for co-op advertising. Together, the agencies will serve Nikon's Retail Dealer Network with creative development and fulfillment, which will help retailers leverage Nikon's brand and product momentum, as well as the success of Nikon's national advertising campaign.
VIC Productions has a successful history of creating retail advertising with Nikon and its dealers. Jay Advertising brings more than 35 years of retail-specific experience and clients, including General Motors, HBO and AAA. Building upon Nikon's brand momentum, these new relationships will help take Nikon's retail advertising efforts to a new level of success and provide Nikon's retailers with the strongest materials to support their sales and marketing initiatives.
"In today's current conditions, retailers need to be flexible and nimble to react quickly to shifting markets," said Jay Vannatter, director of Sales, Nikon Inc. "Our new partners have proven records of success in retail advertising, and a demonstrated depth of knowledge and understanding of consumer trends and buying habits that will be essential in building a successful strategic retail advertising campaign for Nikon. With our new agency partners, our goal is to help our retail partners achieve their sales goals, by driving customers to stores, which is more important now than ever before."
"We are extremely pleased to be awarded this account and to have the opportunity to bring our extensive retail advertising and consumer experience to support the retail efforts of Nikon, a prestigious global brand," said Gregory W. Smith, president of Jay Advertising, Inc. "We look forward to working with Nikon to develop increased sales and awareness for Nikon Retail Dealers across the country."
"We're excited that Nikon awarded us this tremendous account and the opportunity to further the growth of Nikon, which we've witnessed and been a part of over the last several years," said William D. Gwin, president of The VIC Company. "In working with Nikon retailers throughout the U.S., we look forward to helping retailers drive sales and further enhance the Nikon brand."
Nikon's COOLPIX cameras marry design and function to create high performing, stylish, easy-to-use cameras. By integrating sophisticated automatic features, Nikon's COOLPIX cameras offer consumers advanced features, stylish design and affordable price, which helps make digital photography more accessible to consumers and enables anyone to take stunning pictures.
Nikon's digital SLR cameras continue to revolutionize photography for professional photographers and photojournalists. With a range of consumer digital SLR cameras, Nikon also offers enthusiasts and virtually anyone looking to take spectacular pictures the speed, quality and durability of its award-winning digital SLR camera technology.
In addition to bringing world-class cameras to the U.S. market, Nikon also distributes a broad line of consumer and professional accessories that add to the photographic experience. These include NIKKOR brand optics; Speedlights and system accessories; COOLSCAN® digital film scanners; Nikon software products and Nikon sports and recreational optics.
Nikon's imaging business and its commitment to providing professional photographers and consumers with world-class products remains central to the company's efforts.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as "Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008." according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. In 2008, the Nikon Corporation, the parent company of Nikon Inc.,celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
About Jay Advertising
Jay Advertising, Inc. (www.jayadvertising.com) was founded in 1973 by Ferdinand Jay Smith and his brother Gregory. The agency is noted for its national and regional retail advertising and sales promotion expertise. Jay is a wholly-owned subsidiary of the Interpublic Group of Companies (IPG).
Jay's current clients include: General Motors, which includes GMC Truck, Buick Motor Division, Chevrolet Retail and Pontiac Retail, Raymour & Flanigan, HBO, First Niagara Bank, HealthNow and AAA.
About VIC Production
Originally known as Visual Impact Communications, Gwin founded VIC in 1989 as a production company designed to assist photo-specialty dealers with their marketing efforts throughout the US. VIC Production, as they're presently known, is noted for their ability to execute complex free standing insert (FSI) print jobs and National ROP campaigns involving multiple dealer versioning. In addition to VIC Production, The VIC Company has other divisions consisting of VIC Media, VIC Marketing, and VIC Interactive to further assist their clients in all of their marketing needs. The VIC Company is privately owned by Gwin.
Some of The VIC Company clients include Toshiba, Corr Wireless, LG Electronics and Brother International.
VIC Productions has a successful history of creating retail advertising with Nikon and its dealers. Jay Advertising brings more than 35 years of retail-specific experience and clients, including General Motors, HBO and AAA. Building upon Nikon's brand momentum, these new relationships will help take Nikon's retail advertising efforts to a new level of success and provide Nikon's retailers with the strongest materials to support their sales and marketing initiatives.
"In today's current conditions, retailers need to be flexible and nimble to react quickly to shifting markets," said Jay Vannatter, director of Sales, Nikon Inc. "Our new partners have proven records of success in retail advertising, and a demonstrated depth of knowledge and understanding of consumer trends and buying habits that will be essential in building a successful strategic retail advertising campaign for Nikon. With our new agency partners, our goal is to help our retail partners achieve their sales goals, by driving customers to stores, which is more important now than ever before."
"We are extremely pleased to be awarded this account and to have the opportunity to bring our extensive retail advertising and consumer experience to support the retail efforts of Nikon, a prestigious global brand," said Gregory W. Smith, president of Jay Advertising, Inc. "We look forward to working with Nikon to develop increased sales and awareness for Nikon Retail Dealers across the country."
"We're excited that Nikon awarded us this tremendous account and the opportunity to further the growth of Nikon, which we've witnessed and been a part of over the last several years," said William D. Gwin, president of The VIC Company. "In working with Nikon retailers throughout the U.S., we look forward to helping retailers drive sales and further enhance the Nikon brand."
Nikon's COOLPIX cameras marry design and function to create high performing, stylish, easy-to-use cameras. By integrating sophisticated automatic features, Nikon's COOLPIX cameras offer consumers advanced features, stylish design and affordable price, which helps make digital photography more accessible to consumers and enables anyone to take stunning pictures.
Nikon's digital SLR cameras continue to revolutionize photography for professional photographers and photojournalists. With a range of consumer digital SLR cameras, Nikon also offers enthusiasts and virtually anyone looking to take spectacular pictures the speed, quality and durability of its award-winning digital SLR camera technology.
In addition to bringing world-class cameras to the U.S. market, Nikon also distributes a broad line of consumer and professional accessories that add to the photographic experience. These include NIKKOR brand optics; Speedlights and system accessories; COOLSCAN® digital film scanners; Nikon software products and Nikon sports and recreational optics.
Nikon's imaging business and its commitment to providing professional photographers and consumers with world-class products remains central to the company's efforts.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as "Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008." according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. In 2008, the Nikon Corporation, the parent company of Nikon Inc.,celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
About Jay Advertising
Jay Advertising, Inc. (www.jayadvertising.com) was founded in 1973 by Ferdinand Jay Smith and his brother Gregory. The agency is noted for its national and regional retail advertising and sales promotion expertise. Jay is a wholly-owned subsidiary of the Interpublic Group of Companies (IPG).
Jay's current clients include: General Motors, which includes GMC Truck, Buick Motor Division, Chevrolet Retail and Pontiac Retail, Raymour & Flanigan, HBO, First Niagara Bank, HealthNow and AAA.
About VIC Production
Originally known as Visual Impact Communications, Gwin founded VIC in 1989 as a production company designed to assist photo-specialty dealers with their marketing efforts throughout the US. VIC Production, as they're presently known, is noted for their ability to execute complex free standing insert (FSI) print jobs and National ROP campaigns involving multiple dealer versioning. In addition to VIC Production, The VIC Company has other divisions consisting of VIC Media, VIC Marketing, and VIC Interactive to further assist their clients in all of their marketing needs. The VIC Company is privately owned by Gwin.
Some of The VIC Company clients include Toshiba, Corr Wireless, LG Electronics and Brother International.